Your brand may have a very values-aligned audience. For example, if you make sustainably sourced products or fair trade clothing, your followers clearly appreciate the social and environmental impact of their dollars. Capitalize on this interest by launching a donation campaign. You can either donate a certain percentage of profits during the holiday season or match donations from your followers. Here is a great example from Patagonia. Patagonia Donation Campaign Source: very good emails 4. Make your offer easy for the consumer Whatever deal you land on,
lead with it. Don't bury it under the pre-header or under the parchment. Put it front and center. Sometimes when we try to be too creative with our campaigns to stand out, we forget about the user experience. Make your offer visible and easy E-Commerce Photo Editing Service to exploit. For example, entering a promo code at checkout creates an extra step for a consumer that slows down the process. If you can list items for sale so they're automatically discounted at checkout (or automatically apply the coupon code in the cart), you've just made it super easy to redeem the offer.
Here are some examples of clearly articulated offers. This one is from him: BFCM email from him Source: very good emails And this one is from Onsen: Onsen Black Friday Email Source: very good emails Get ready for the holidays There's no better time to start planning for BFCM than now. Plan your campaigns, reduce messaging themes and consolidate your offers. When November surprises you (because you know it), you'll have a plan ready to go. Tip: Place the link to this page in your campaign planning document so you can return to it later. Either way, your job is to make your emails stand out in the inbox, make it clear what your offer is, and make it easy for your subscribers to complain. You will be rewarded by reaching your goals at the end. Good luck this holiday season! For more holiday email inspiration and best practices, check out the next post in Litmus' blog series. Next Step: Green Monday Emails → Or check out all of Litmus' holiday blog posts: